You can be confident that your product is a must-have if at least 40% of your customers choose ‘Very disappointed’. However, if the amount of customers answering, ‘Very disappointed’ is under 40%, you must continue to improve and develop your product. 3. A/B testing. A way tests the effectiveness of two different product variations. The project management tool Basecamp used this method to test potential marketing taglines, for example, and that’s how they discovered that the prompt ‘See Plans and Pricing’ attracted twice as many new customers as ‘Sign Up for Free Trial’. 4. Standard metrics for online businesses include … Continue reading Studying notes from ‘Hacking Growth’