Study notes from ‘The Entrepreneurial Bible to Venture Capital’

1. VC firms usually seek out investment opportunities in growing markets such as information technology (IT) or biotechnology. In exchange for a cash infusion, the start-up gives the VC firm a significant share of company equity. 2. As technological innovation has skyrocketed, the cost of starting a new company has fallen considerably, e.g. cloud computing has slashed the cost of storage. today it can cost less than $5,000 to launch a beta version of a website or mobile app. 3. The reality is some 60% of start-ups backed by venture capitalists, however, go bankrupt before the start-up can pay back … Continue reading Study notes from ‘The Entrepreneurial Bible to Venture Capital’

Studying notes from ‘Hacking Growth’

You can be confident that your product is a must-have if at least 40% of your customers choose ‘Very disappointed’. However, if the amount of customers answering, ‘Very disappointed’ is under 40%, you must continue to improve and develop your product. 3. A/B testing. A way tests the effectiveness of two different product variations. The project management tool Basecamp used this method to test potential marketing taglines, for example, and that’s how they discovered that the prompt ‘See Plans and Pricing’ attracted twice as many new customers as ‘Sign Up for Free Trial’. 4. Standard metrics for online businesses include … Continue reading Studying notes from ‘Hacking Growth’

Study notes from ‘Pitch Anything’

1.There is a big difference between what we are trying to tell our audience and what people really understand the message. Our brains have developed at three different levels over the years, organising itself into three different layers: 2. When you pitch you are using your neocortex to turn your ideas into words. But the problem is that the people who are watching your presentation are not necessarily using the neocortex to understand your pitch. Most of the time, the primitive ‘croc brain’ ignores the message, which it finds very difficult to understand, and begins to ignore the pitcher immediately. … Continue reading Study notes from ‘Pitch Anything’